Ecommerce
Without WooCommerce

Products, orders, coupons, shipping, and payments — all built in. No plugin overhead. No extension sprawl.

Everything you need to sell online

A complete store built into the CMS. Not bolted on with 12 plugins.

Ecommerce Ss 1
  • Product management with variants, images, SKUs, and inventory tracking
  • Categories and attributes with color swatches, sizes, and custom options
  • Order processing with status tracking and customer notifications
  • Coupon management with percentage discounts, usage limits, and user restrictions
  • Shipping configuration with zones, rates, and tax calculation
  • Multiple payment gateways: Stripe, PayPal, Braintree, and more

Organize with categories

Create unlimited product categories with descriptions and thumbnails. SEO-friendly slugs auto-generated.

Ecommerce Ss 2

Flexible product attributes

Create color swatches, size dropdowns, and custom attributes. Perfect for variable products with multiple options.

Ecommerce Ss 3

Powerful coupon system

Create percentage or fixed discounts. Set usage limits per coupon or per user. Restrict to logged-in customers.

Ecommerce Ss 4

Complete store settings

Configure store availability, location, currency, measurement units, and more from one centralized panel.

Ecommerce Ss 5

Multiple payment gateways

Connect Stripe, or PayPal with one click. More gateways coming soon including Square and Authorize.net.

Ecommerce Ss 6
Side-by-Side

Compare to WooCommerce

Feature
WooCommerce
SG-Store
Annual extension costs
$200–$1,000+/yr
Included
Products & variants
✕
✓
Inventory management
Extension
✓
Multiple payment gateways
Extension
Full
Built into platform
✕
✓
No plugin conflicts
✕
✓

Frequently Asked Questions

That is the direction of the product story. Admin structure already shows products, orders, coupons, and store configuration, while the public roadmap adds commerce items such as product catalog builder and payment gateway integration.
Commerce teams feel fragmentation quickly. Catalog management, orders, coupons, analytics, performance, and payment workflows all become harder when they are split across too many products.
It should promise more centralized store operations: product handling, order visibility, promotion logic, configuration, and a cleaner path to performance and conversion support.
Ecommerce is where plugin sprawl often gets expensive fastest. A tighter first-party system is easier to position when buyers are already carrying the cost of checkout add-ons, catalog tools, and storefront maintenance.
Founders, agencies launching client stores, local businesses with catalog needs, and growth teams that want a simpler path from merchandising to conversion tracking should care most.

Annual WordPress Plugin Costs

$3,200 – $6,500+ / year

Premium plugin equivalents + agency/multi-site licensing stacks fast.

SGEN: One Platform

$0 plugin tax

21 modules. Zero conflicts. One annual subscription.

No More Plugin Updates

Auto-updated modules. Zero maintenance burden.

No More Plugin Conflicts

One codebase. Zero compatibility headaches.

No More Security Holes

First-party security. No third-party risks.