Native module · Forms
SGEN Forms: Build the form. Capture the lead. Route it anywhere.
SGEN Forms owns every step from the field a visitor types in to the lead in your inbox. Build in a code editor, a visual canvas, or a multi-step Step Form, protect it with a built-in reCAPTCHA toggle, and manage every form from one screen, included on every plan with no per-form license.
Each entry lands in a searchable inbox that tags its traffic source, Direct, Google Ads, Google Organic, Referral, Social, and even detects ChatGPT referrals. Open a lead to read its full session journey, chart leads by source, export a filtered slice to CSV, and route each form's submissions to Slack, Airtable, or any webhook.
All 5Published 4Draft 1Trash 0
Bulk actions ▾ApplySearch forms...
TitleShortcodeSubmissionsAuthorCreated
Contact us248Site OwnerFeb 12
Demo request96Site OwnerMar 03
Newsletter signupErr: Form not found!512Site OwnerJan 28
Support ticket71Site OwnerApr 09
The whole lifecycle, native
From the field a visitor types in, to the lead in your inbox.
The Forms module owns six jobs in one place: build, protect, receive, report, export, and connect. No forms plugin to license, no spam service to subscribe to, no connector tier just to move a lead from the page to your tools.
Three ways to build
A Custom HTML code editor, a visual Canvas builder, and a multi-step Step Form, switch the template and the editor re-renders. One builder, three modes, not one rigid form.
Native reCAPTCHA
An enabled-reCAPTCHA toggle lives in Mail Settings. Turn it on and the forms you add later are covered automatically, with a per-form override when you need one. Spam protection is part of the module, not a separate subscription you renew.
A searchable leads inbox
Every submission lands in a built-in inbox you can filter by form, source, date, and status, search, bulk-action, and trash or restore. The lead data behind your numbers stops being a black box.
CSV and ZIP export
Export any filtered slice of entries, your fields plus the session columns, including a session-data-aware export. Forms themselves export to JSON, templates, mail, and destinations, and import back.
Lead reports, built in
A leads-by-source doughnut and a leads-over-time line, native to the module. You see which channel produces submissions without a separate analytics tool.
Reuse by shortcode
Each form carries a Err: Form not found! shortcode you drop on any page. Build the form once, place it anywhere, update it in one spot.
The stack it replaces
One module. The whole form stack, in the box.
SGEN Forms ships the builder, the spam gate, the inbox, the reports, and the integrations as one native module. Each of those is a separate product you would otherwise buy, license, and keep updated, a builder, a spam service, a connector add-on, each with its own renewal and maintainer. Here it is one module, included, with one place to manage it.
Form builderSpam gateLeads inboxIntegrations
B
Form builder3 modes, native
in the boxS
Spam protectionreCAPTCHA toggle
in the boxI
Leads inbox + reportsattribution + charts
in the boxR
IntegrationsSlack, Airtable, webhook
in the boxThree ways to build
A code editor, a visual canvas, and multi-step forms, in one builder.
SGEN's form builder gives you a settings panel beside a live preview. Set the title, choose the template, fill in the mail pipeline, and watch the public form render as you go. Switch the template and the editor changes mode with it.
Every lead, sourced
A searchable leads inbox that knows where each lead came from.
SGEN Forms lands every submission in a built-in inbox, filterable by form, source, and date range, and searchable in place. Each lead is tagged with its real traffic source, with automatic Google Ads detection and automatic ChatGPT detection, so the channel behind every lead is recorded for you, no manual tagging.
Form: All forms ▾Source: All sources ▾Last 6 months ▾
FormSubmissionStatusEmailSourceIPDate
Demo requestPriya N. wants a walkthroughSubmittedSentGoogle Ads35.x.x.02h ago
Contact usQuestion about plansSubmittedSentDirect72.x.x.03h ago
Contact usFound you via ChatGPTSubmittedSentGPT98.x.x.05h ago
Newsletter signupm.olsen@email.comSubmittedSentGoogle Organic14.x.x.0Yesterday
One inbox. Every lead, with its source and the page it came from.
Attribution-grade, per lead
Open one lead and see the whole path to your form.
Each submission opens to its own detail page. The submitted values sit beside a session journey, the landing page, referrer, UTMs, and source, and a page-view timeline that records time-on-page and scroll depth for every page the visitor touched before they converted. This is the attribution depth a contact form never gives you, paired with the Attribution module.
Submitted values
NamePriya Nandakumar
Emailpriya@studio.co
MessageWants a walkthrough
Session journey
Landing page/lp/demo
SourceGoogle Ads
UTM campaignspring-demo
Page view timeline
/lp/demoscroll 64%0:42
/pricingscroll 88%1:10
/contactscroll 100%0:38
DateMay 31, 14:06
StatusSubmitted
Email sentYes
DeviceMobile
IP35.x.x.0
Referrergoogle.com
Understand your lead flow
Which channel actually converts, charted where you build.
SGEN Forms reports leads by source and over time without a separate analytics tool. Filter by form, status, and date range, and read a leads-by-source doughnut and a leads-over-time line, native to the module.
927
Total leads
5
Sources
Leads by source
Google Ads 352
Direct 186
Google Organic 148
Social 131
Referral 110
Leads over time
Wk 1Wk 2Wk 3Wk 4
Routed, per form
Send every submission to Slack, Airtable, or any webhook.
Each form has its own Integrations panel that fans submissions out to one or more destinations. Destinations receive entries in order, and you can stop after the first success so a primary destination has downstream failover. No global connector subscription, configured per form.
Destinations+ Add Destination
They receive submissions in order. You can stop after the first success.
#
Slack, #leadsProvider: slack · Order: 0
EnabledEdit{}
CRM webhookProvider: webhook · Order: 1
DisabledEditAAirtableSend submissions to bases and tables.Continue ›
#SlackPost submissions to a channel.Continue ›
Coming soonGGoogle SheetAppend entries to a sheet.
{}WebhookPOST JSON to your endpoint on submit.Continue ›
Three live providers, Slack, Airtable, and any webhook, plus Google Sheet on the way. Each form routes on its own page, so a demo request and a newsletter signup go to different destinations.
Map every field
Per-field mapping that carries full session data into the payload.
SGEN maps each form field to a destination, and a shortcode guide lets you enrich the payload with full session, UTM, and page-timeline data. Set the endpoint, order the destination, and run a one-time Connection Test to verify the endpoint is reachable before you go live.
General
Destination label
CRM webhook
Order
1
Stop after success
Off
Webhook settings
Endpoint URL
https://crm.yourbrand.com/hook
Method
POST
Headers (JSON)
{"Authorization":"Bearer ..."}
Update Destination
After saving, use this to verify we can reach your endpoint.
Test ConnectionField mapping shortcode guide
Use shortcodes in mapping values to pull specific data.
Session data
{{session.utm_source}}
{{session.utm_campaign}}
{{session.scroll_depth}}
{{session.pages_visited_count}}
Form meta
{{form.id}}
{{form.name}}
{{form.slug}}
Form values
{{field_name}}
{{form.form_values}}
The platform behind the module
In the box on every plan.
3
live destinations: Slack, Airtable, webhook
0 plugins
Forms is native, not bolted on
23
native modules included on every plan
Questions
Frequently asked questions about Forms
Does SGEN Forms include spam protection? +
Yes, native reCAPTCHA through an enabled-reCAPTCHA toggle in Mail Settings. Connect your keys once and the forms you add later are covered, with a per-form override. Spam protection is part of the module, with no separate subscription to keep.
Can I route a submission to Slack, Airtable, or a webhook? +
Yes. Each form has its own Integrations panel with Slack, Airtable, and any webhook as live providers, plus Google Sheet coming soon. Destinations fire in order with per-field merge-tag mapping and a stop-after-first-success rule. Integrations are configured per form, not in a global hub, so each form can route to different destinations.
What data travels with each lead? +
Each entry carries its traffic source (Direct, Google Ads, Google Organic, Referral, Social, plus ChatGPT detection) and a per-lead session journey: landing page, referrer, UTMs, and a page-view timeline with time-on-page and scroll depth for every page the visitor touched.
Can I export form submissions? +
Yes. Export any filtered slice of entries to CSV or ZIP, your fields plus the session columns, including a session-data-aware export. Forms themselves export to JSON (templates, mail, metas, and destinations) and import back, so your forms and leads are portable.
Does SGEN support multi-step forms? +
Yes. Switch the template to Step Form to split a long survey or application across steps. Custom HTML and Canvas are the other two build modes, so you pick the right one per form.
What does the Connection Test actually do? +
It sends a one-time probe to verify a destination is reachable before you go live. Treat it as setup verification, not a repeating health check, because each probe sends a real message to the destination. It confirms the endpoint responds, the live delivery then happens on every submission.
Included in your plan
Production forms, native reCAPTCHA, an integrations engine. From $39/mo.
SGEN Forms is one of 23 native modules included in every plan. Build and test forms on the free Sandbox across unlimited staging sites before you pay anything.
From $39/mo, billed annually. $47 monthly. 2-week trial. Every module included.