Native module · Ecommerce
Sell natively on a real ecommerce platform — catalog, cart, and refunds built in.
SGEN is a native ecommerce platform: catalog grid, product pages, cart, a live header mini-cart, checkout, orders, and refunds in one platform, in the same admin as your pages and posts. The real funnel by route: a catalog at /products with AJAX sort, filter, and category facets, a single product at /product/ with variation selectors and add-to-cart, a /cart with line-item quantity updates, a coupon field, and totals, and a checkout that takes Stripe and PayPal.
Build a product the way you build a page. Set price and sale price, add variants with their own stock, configure shipping and tax, take payment, then manage orders and refunds from the same dashboard. One admin, one login, one update path, with nothing to install, license, or keep current as a separate plugin.
A real catalog: category facets, filter chips, sale and subscription cards, and a live mini-cart, all native.
Built in, not bolted on
Everything a real store needs, and none of it is an add-on.
The Products list manages the whole catalog from one command station: status pills with live counts, a bulk Action For Selected toolbar, a title search, and a per-row cluster of five actions on every product. Inline Quick Edit changes a title, slug, status, or sort order without opening the product, one-click Duplicate clones a row with a Draft suffix, and Trash soft-deletes with a Restore path. The whole operating surface is already in the box, in the same admin as your pages and posts, with one update path for the entire store.
Status pills, a five-action row cluster, Quick Edit, Duplicate, and bulk actions, twenty rows a page, all in the same admin as your pages and posts.
Product detail
A 30-plus-field editor, not a six-field card.
SGEN's product editor breaks a product into variants, each with its own price and stock, across a six-tab form. Switch a product between simple and variable, build the variation matrix from attributes and terms, set inventory with stock, stock status, and sold-individually, add physical shipping with weight and dimensions and a shipping class, flag virtual and downloadable, add upsells, cross-sells, and purchase notes, and fill a per-product SEO tab and review toggles. Stock decrements automatically as orders come in and is held at checkout, so you do not oversell the last unit.
Six tabs, a variation matrix, per-variant stock, and an audit timeline that writes itself on every update.
The operating engine
A full store-operations console, configured in the box.
SGEN configures shipping, tax, checkout fields, and payments in one console of eight tabs, with helper text under every field: General, Purchase Flow, Checkout Fields, Layout & SEO, Shipping, Taxes, Payment Gateways, and Product Tabs. Shipping ships four built-in methods. Taxes runs inclusive or exclusive pricing with a configurable label and location-based rules. Checkout Fields is a per-field table to enable, disable, relabel, or require every billing and shipping field. The whole operational layer, shipping rates, tax rules, and payment routing, is part of the store config you already have.
Inventory that holds
Per-variant stock counts decrement automatically on each order and are reserved at checkout, so you do not oversell the last unit. Restock a variant and it returns to the storefront.
Coupons with limits
Run a percentage off or a fixed amount off the cart, with usage caps total and per customer, allowed-user targeting, an expiry date, and redemption tracking, so you see exactly how a code performed.
Checkout you control
Enable, disable, relabel, or require every billing and shipping field, choose grid or list with items per page and per row, and set what happens after add-to-cart: a drawer, popup, toast, or redirect.
Know your buyers
Each product carries the list of customers who bought it, a built-in buyer view, so you can see who to email about a restock or a new release without exporting to another tool.
Structured export
Export order data as structured CSV the moment finance asks for it, by date range and customer, with line items and totals, so reconciliation does not mean a second tool stitched onto your catalog.
Online and offline payment
Take cards through Stripe and PayPal with separate Sandbox and Live modes, or switch on a manual path where an order lands in Awaiting Payment with your bank-transfer instructions in the confirmation email.
Order operations
Move an order through nine statuses, refund per line item to the gateway.
The orders cockpit moves every order through a 9-status pipeline and issues per-line-item refunds straight to Stripe or PayPal. The list carries nine status tabs with live counts, bulk transitions that skip orders already in the target status, a search across customer, email, product, and address fields, and a 3-month date window with a separate CSV export for longer ranges. Open one order for a two-column cockpit: the invoice on the left, the status select and the inline refund form on the right.
Per-line-item partial refunds, restock-on-refund, manual or gateway, and an order-notes log that writes a system entry on every status change.
The buyer side
Every shopper gets a real account, order history included.
SGEN gives the customer a real account portal the moment they check out, not just an admin-side store. A My Account area with a left sidebar (Dashboard, Account Details, Ecommerce with Orders and Downloads, Logout), a My Orders view with a row of four KPI cards over an order-history list, and a sectioned Account Details form with built-in Show and Generate password helpers. The shopper tracks status, downloads, and payment details from their own dashboard, so the loop closes for the buyer, not only the store owner.
The four KPI cards, Orders This Page, Completed, Awaiting Payment, and Total Value, sit over a real order history, with a sectioned Account Details form (Personal Information, Address, Password Change) beside it.
Native, not bolted on
One native store, products to refunds, in a single module.
SGEN ships products, variants, shipping, tax, coupons, orders, refunds, and the storefront as one native module that updates with the platform. Product options, advanced shipping, and the payment gateway are not separate licenses to buy, separate updates to track, or separate failure surfaces on the install that touches money. They are tabs in the same store config. One module covers what a stack usually spreads across several.
a base store add-ona product-options extensiona shipping extensiona payment-gateway add-on
P
Productscatalog, variants, stock
in the boxS
Shipping & tax4 methods, location rules
in the boxO
Orders & refunds9 statuses, per-line refunds
in the boxF
Storefrontgrid, cart, checkout, account
in the boxProtected by default
Every store ships protected. Not protected for an upgrade fee.
A store is a payment surface, which makes it a target. SGEN runs every store behind the Foundation Pack from the first day, on every plan: the WAF, CDN, SSL, and continuous patching are on with nothing to configure and nothing to buy. You never reach the moment, mid-growth, where protecting a live store becomes a line item you have to approve under pressure.
Your store · live
products · checkout · orders · storefront
Free, every plan
WAF
Web application firewall
CDN
Global edge delivery
SSL
Certificates, managed
Patching
Security, continuous
The web application firewall in front of your store is free on every SGEN plan. On WP Engine, the equivalent WAF tier, Global Edge Security, is a paid add-on a third-party estimate puts at roughly $300 to $450 a year. SSL and CDN are table stakes on both; the WAF protecting the surface that touches money is where the cost difference lives.
Pricing
A store that costs less than the stack it replaces.
SGEN includes ecommerce in every plan, priced by how many live sites you run, not by feature. You are selling from day one, on infrastructure that is already paid for.
Foundation Pack included free on every plan: hosting, SSL, CDN, WAF, patching, multi-site dashboard
$39/mo
Billed annually ($47 monthly). Ecommerce and all 23 native modules included on every plan. SGEN prices by how many live sites you run, not by feature.
Indie
$39/$47
1 site
Studio
$97/$117
3 sites
Scale
$297/$333
10 sites
Enterprise
$497/$577
Unlimited
2-week trial. Cancel anytime, prorated. The free Sandbox includes ecommerce too, on staging-URL sites.
Businesses on SGEN run their full store, catalog, variants, shipping, tax, orders, and refunds, on one native module. One platform, one admin, one update path.
Questions
Common questions about Ecommerce
Can I sell product variants like size and color? +
Yes. Switch a product to variable, build the variation matrix from attributes and terms, and give each variant its own price and its own stock count. Stock decrements as orders come in and is held at checkout, so you do not oversell the last unit.
How do shipping and tax work? +
Shipping supports four built-in methods: flat rate, free shipping over a threshold, local pickup with instructions, and weight-based rates per kg. For tax, you choose inclusive or exclusive pricing, set a tax label like VAT or GST, and add rates per location. You configure both in store settings, alongside checkout and payment.
Can I issue refunds and track orders? +
Yes. Move any order through its 9-status pipeline (Completed, Shipped, Pending Online Payment, Awaiting Payment, Cancelled, Failed, Refunded, plus All and Trash), then open one to issue a full or partial refund per line item to Stripe or PayPal, with optional restock and a manual-or-gateway choice. Add an internal note for your team and export structured CSV by date range and customer whenever you need it.
Does SGEN support subscriptions or recurring payments? +
SGEN takes one-time purchases through Stripe and PayPal natively. For subscription or recurring billing, contact sales to discuss your requirements. We would rather scope it with you than overstate it here.
Can I move my existing WooCommerce store to SGEN? +
Moving to SGEN is a rebuild, not an import. There is no product-import tool, and we will not pretend otherwise. You have two real paths: a white-glove rebuild, where we rebuild your store for a quoted price, or a DIY rebuild on SGEN using the builder and templates. The migration page explains both.
Is ecommerce included, or do I pay extra for it? +
Ecommerce is a native module included in every paid plan. There is nothing extra to buy and no Ecommerce add-on. The free Sandbox includes it too, on staging-URL sites. Every plan is the whole platform; you choose a plan by how many live sites you run: Indie 1, Studio 3, Scale 10, Enterprise unlimited.
Start selling
Start selling on one native store.
A full native store, products to refunds, on a real customer account, on protected infrastructure, included in every plan. Build it on the free Sandbox before you decide anything.
From $39/mo, billed annually. $47 monthly. 2-week trial, cancel anytime. Every module included.