For freelancers
Website builder for freelancers — hand it off clean, walk away free.
Build every client site on a free Sandbox, launch when the client signs off, and hand over a real site that runs without you. No plugin stack to babysit means no maintenance retainer you are quietly on the hook for. The website builder for freelancers: the fast solo build, the clean handoff, and the platform that keeps the site alive after you have moved on, all native instead of bolted together.
This is one platform you run every client build on: 23 native modules per site instead of a stack you assemble and stay tethered to. You build the whole thing free, hand off a site the client owns, and the project actually ends.
Why freelancers switch
The three things that outlive the project
You ship the site, you invoice, and then the work keeps coming back. These are the three pains that follow a freelance build home, and the native capability SGEN answers each one with.
The maintenance retainer you never wanted to sell
A typical client site is a builder license, a forms add-on, a caching add-on, and a security layer, each on its own update calendar. Someone has to keep all of it running, so you either sell a retainer you do not enjoy or eat the support calls for free. The project never really ends, and your next build waits behind it.
SGEN fix: the builder, forms, performance, and security ship as native modules, so the live site needs no babysitter and you need no retainer to justify owning the upkeep.
The 7 a.m. "the site is down" email
An update ripples through the stack and takes the page down, often months after handoff, often the morning before the client's big day. You are pulled off paid work to rescue a site you already shipped, for free, because your name is on it.
SGEN fix: native modules replace the layer that is the primary failure source, so there is nothing bolted underneath to break on update and no midnight breakage to get dragged back into.
Every new client starts from a blank page
Spinning up a new site means the same foundation work, theme, configuration, overrides, before you touch what the client is actually paying for. The slowest, least billable part of the job repeats on every engagement.
SGEN fix: build on a free Sandbox, start from a finished template, and reuse a structure you already got right, so a new project opens from a real build instead of an empty canvas.
Native modules do the work a stack used to, so the site you hand off is not an obligation to license, patch, and rescue. You deliver a finished site, not a standing liability.
For freelancers · build fast, hand off clean
Four tools for a solo builder shipping client work
The visual builder, the templates, the role-based client login, and the free Sandbox you build on before anyone pays. All live, all native, part of the platform on every plan including the free Sandbox, the tools you put to work on every engagement.
A visual builder with real-product output
SG Builder is a visual, drag-and-drop editor with pixel-level precision and the output of a real product, not a sea of shortcodes. It runs 48 native components across 4 families, 6 responsive breakpoints with per-device overrides, and a Site-Settings design system for global colors, type, and buttons. Design a section, swap a color, pick any Google Font or upload your own, drop in a form, then ship to a live URL.
What it means: you learn one builder and reuse it on every client account. What you build in the canvas is what renders, so there is no staging-link-with-a-disclaimer handoff.
Templates, so a new site starts finished
Reusable page and section templates mean a new client site opens from a layout, not a blank canvas: select, customize, launch. There is a built-in Templates Library with 50+ section blocks, plus full duplicate and JSON import and export, so a structure you already got right travels from one build to the next.
What it means: the slowest part of a build, constructing the same foundation again, collapses to customizing one you already proved. Time-to-first-page drops to the speed of editing.
Hand the client an Editor login, keep the build yours
Access runs on three built-in roles: Administrator, Editor, and Customer. Give the client the Editor role and they manage their own pages and posts, while layout, settings, and your other clients' sites stay locked to you. It is native to the platform, ready to assign, with nothing to install first.
What it means: the client self-serves on content, so you stop being the bottleneck for every copy tweak, without handing over the keys to the whole build.
A free Sandbox to build on before anyone pays
Build the entire site on a free Sandbox: unlimited sandbox sites, no credit card, no time limit, on a staging URL, running the whole 23-module platform. The client reviews it, signs off, and you connect the domain and go live only when the project is approved.
What it means: you carry no infrastructure cost while you build, and the client takes a finished, approved site, on their own account, when the work is done.
The builder, templates, the Editor-role handoff, and the free Sandbox are how a solo freelancer ships client work fast and hands it off clean. For how a white-label or reseller arrangement fits the way you sell to clients, talk to sales.
For freelancers · what else is in the box
The build tools sit on the whole platform
The builder and the clean handoff are how you ship. Underneath them, every plan is the entire platform: all 23 native modules, the Foundation Pack baseline, and the surrounding ecosystem you put to work on a client site.
Foundation Pack
Hosting, SSL, CDN, WAF, patching, included
Every site, including a free Sandbox, ships on a fast CDN with a WAF in front of it and security patching handled on the platform. There is no separate hosting bill per client and no "add security" upsell, so the infrastructure the client used to pay extra for is already there.
Native forms
Lead capture every client site needs
A drag-and-drop form builder, a submissions inbox, lead reports, and CSV export, all native and ready to assign. Give the client access and they check their own leads, so working lead capture ships with every site out of the box.
Migration
Bring a client’s existing site over
Taking on a client who is already live somewhere else? Import their content instead of retyping it, rebuild the design in SG Builder, and forward their old URLs with native redirects so rankings hold. If they would rather it was done for them, a white-glove rebuild is available, see migrate.
For freelancers · what changes
What it looks like when a finished site stops being your problem forever
Built for freelancers shipping client work solo. The tail that used to follow every project home, the licenses, the update breakages, the unpaid support calls, collapses into one platform that keeps the site alive after you have handed it off.
$0
to build on the free Sandbox before the client pays
23
native modules per site, ready on day one
1
platform you run every client build on, not a stack
The handoff and builder mocks on this page are illustrative product surfaces, not screenshots of a specific customer account.
For freelancers · common questions
Freelancer questions, answered
Can I build the site before the client pays anything?
Yes. The Sandbox is free, with unlimited sandbox sites, no credit card, and no time limit, on a staging URL, running the whole 23-module platform. You build the entire site there, the client reviews it, and you connect the domain and go live only once the project is approved. You carry no infrastructure cost during the build, and when it is done you hand the finished site to the client's own account, where they go live on their own plan.
Can the client manage their own site after I hand it off?
Yes. Access runs on three built-in roles: Administrator, Editor, and Customer. You set the client to the Editor role: they edit their pages and publish posts, while layout, settings, and your other clients' sites stay locked to you. It is native to the platform, ready to assign. The client self-serves on content, so you are not the bottleneck for every copy tweak, and you still protect the build.
Do I have to keep maintaining the site, or sell a retainer?
That is the point of the model. The builder, forms, performance, and security ship as native modules, so the live site is not held together by a stack that needs patching. Security patching and a WAF are handled on the platform as part of the Foundation Pack, free on every plan. There is no per-site upkeep you have to own or price into a retainer, so the project can actually end when you hand it off.
How fast can I ship a new client site?
The workflow is: create a Sandbox, start from a template, customize in SG Builder, connect the domain, go live. Templates open the build from a finished layout and the builder is visual, so you skip the steps that eat the most time on a build from scratch: the configuration, the theming, the chasing of conflicts between bolted-on parts. We do not publish a "ship in X hours" number, because a specific figure would be a claim we cannot verify. What is verifiable: the platform removes the slowest steps of a build.
What if the client wants to move the site elsewhere later?
A SGEN site is built on the SGEN platform, so it is not a one-click export you drop onto any host. If a client moves off SGEN, that is a rebuild on the destination, the same way moving onto SGEN is a rebuild rather than an import. Be straight with clients up front: SGEN trades that portability for a maintenance-free, native platform with nothing bolted underneath. For most freelance clients, a site they want to stop worrying about, that trade is the point.
What is SGEN's security posture for a client's live business site?
A WAF and ongoing security patching ship in the Foundation Pack, free on every plan, on every client site. Because the features that would otherwise be add-ons are native, there is less surface to install and keep current per site. On the broader posture, SOC 2 and ISO are in progress; we do not claim certification, and we show no certification badges. For specialized compliance, talk to sales.
For freelancers · pricing fit
Build free, pay when the client goes live
Every plan is the whole platform: all 23 native modules, the Foundation Pack baseline, the builder, and the clean handoff, none of it gated. You are not buying a freelancer add-on; you pick the plan that matches how many live client sites you run. The infrastructure cost stays off your invoice, part of every plan rather than a line item the client carries per site.
Sandbox
For building before launch
$0/mo
Unlimited sandbox sites on a staging URL, the whole platform, build before anyone pays.
Most freelancers
Indie
For your first live client site
$39/mo
1 live site, the full builder, the clean handoff, and the whole platform on it.
Studio
For a few active clients
$97/mo
3 live sites, the whole platform, more live capacity as the roster grows.
Running more live sites? Scale runs 10 at $297/$333 and Enterprise runs unlimited at $497/$577, every plan the whole platform. The only thing that changes is how many live sites you run.
For freelancers
Ship client sites fast. Hand them off clean.
Build on a free Sandbox, give the client an Editor login, go live when they sign off, and hand off a site that runs without you. One native platform, 23 modules per site, no maintenance retainer to carry. Part of the platform on every plan; pick a plan by live-site count.
From $39/mo, billed annually. $47 monthly. 2-week trial, cancel anytime. Every module included.