SGEN guides
How to build a website on SGEN, step by step.
Step-by-step guides on how to build a website on SGEN, start to finish — the things you will actually do first: build a page in SG Builder, set up SEO and redirects, wire up forms and integrations, run multiple locations, and stand up analytics. Free, and written to end at a working result, not just an explanation.
Pick a topic below. Each category is a curated set of guides for one part of the platform, and each one maps to a native module, so the feature is already built in before you start.
Build & Design
Getting started with SG Builder
Drag, drop, publish. Go from a blank account to a working page, published to a staging URL, on day one. Precise visual control, and a real published page at the end.
8 min read
Build your first page from scratch
Open the canvas, drop in a section, and publish to your free Sandbox URL. The fastest path from empty account to a live staging page.
12 min read
Work the component library
Headings, media, columns, and reusable blocks. How the visual canvas keeps spacing and type consistent across every page you build.
9 min read
Responsive layouts without breakpoint guesswork
Set per-device styles and let the canvas reflow. Preview desktop, tablet, and mobile before you publish.
SEO & Performance
Setting up SEO and redirects
Configure on-page SEO (titles, meta, schema) on every page natively, then set 301 and 302 redirects so a rebuild never costs you your link equity.
10 min read
Set titles, meta, and Open Graph per page
Where the on-page SEO fields live, what each one controls, and how to write them so every page ships search-ready.
11 min read
Map 301 redirects before a rebuild
Build your old-to-new URL table so link equity survives the move. The step most migrations skip, and pay for later.
7 min read
Add structured data with native schema
Attach schema to pages and objects from inside the platform, built into the SEO module and configured in the same place you edit the page.
Rebuilding on SGEN
Rebuild your site on SGEN, the honest way
SGEN is a rebuild, not an import. These guides show you the real shape of the move before you start it, so there are no surprises halfway through.
9 min read
Plan a rebuild, not an import
Why a clean rebuild beats a lossy import, and how to inventory your current site so nothing important gets left behind.
12 min read
White-glove rebuild vs DIY rebuild
The two rebuild paths, what each one asks of you, and how to choose. Both end at the same place: a site running on 23 native modules with nothing extra to install.
8 min read
Preserve link equity with redirects
Carry your search rankings across the rebuild. Pairs with the redirects guide above: map old URLs to new before you cut over.
Ecommerce
Ecommerce setup
Sell products natively with the Ecommerce module: catalog, checkout, and store configuration. One of 23 built-in modules included in every plan, not a single-purpose platform you have to build your whole site around.
11 min read
Build your product catalog
Add products, variants, and pricing, then organize them into a storefront customers can browse. All inside the same builder you use for pages.
10 min read
Configure checkout and payments
Connect Stripe or PayPal first-party, set shipping and tax rules, and take your first order. Checkout is part of the Ecommerce module, included in every plan.
7 min read
Wire forms and integrations to your store
Capture leads with native forms, then set a per-form destination like Slack, Airtable, or any webhook endpoint so every order and inquiry lands where your team works.
Operations, Analytics & Attribution
Run multiple locations, then measure what works
Operate multiple business locations from one site, stand up first-party analytics in the dashboard, and configure attribution so you can answer which channel actually drove a sale.
10 min read
Run multiple locations from one site
Use the Location Selector module for content and settings per location, without a separate install for each. The multi-site dashboard, login-as-client, and role-based access in one place.
8 min read
Stand up first-party analytics
Turn on analytics in the dashboard and read traffic, sources, and conversions from inside your own platform.
12 min read
Configure attribution and call tracking
Set up multi-touch attribution and phone-tap call logging natively, so you can trace a sale back to its source. Both run inside the platform, configured from the same dashboard.
Free to start
The best way to learn the platform is to build on it.
The Sandbox plan is $0, no credit card. Start building, follow any guide, and pick a plan when you are ready. Every plan is the whole platform with all 23 modules: plans differ only by how many live sites you run, with paid plans from $39/mo (billed annually; $47 monthly).
Questions
Questions about the guides
How long are the guides? +
Most run 5 to 15 minutes. Every guide is step-by-step: it starts where you are and ends at a working result, with no prerequisite beyond a free Sandbox account.
Are the guides kept up to date? +
Guides are reviewed for accuracy against the current platform. If something looks out of date, the feedback link on each guide routes it to us.
Which plan do I need to follow the guides? +
Most guides work on the free Sandbox ($0). Every guide covers features in the all-inclusive platform, which is the same on every plan, so going live just means picking a plan by site count (paid plans from $39/mo, billed annually; $47 monthly). The Sandbox is always the right place to start.
Are there guides for agencies running multiple client sites? +
Yes. The "Run multiple locations" and "Getting started with SG Builder" categories cover multi-site workflow: the Site Manager dashboard, login-as-client, and role-based access control. Browse those categories above.
Do the guides assume I already have a site to move over? +
No. Each guide stands on its own and never assumes you are bringing an existing site. If you are rebuilding an older site, note that SGEN is a rebuild, not an import: the rebuilding category covers both the white-glove and DIY paths.
Still stuck? Talk to the team, or see what people built on SGEN in the customer showcase.