Who we are
The Story Behind SGEN
One platform for every site you build.
SGEN, short for Site Generation Engine Network, is a unified CMS platform. Hosting, a site builder and every core module sit inside one first-party system, so a freelancer or an agency can run every client site from a single admin instead of a different stack per site.
Founded in 2026, SGEN is built for the people who maintain and market websites for a living: freelance designers, small and mid-sized agencies, and small businesses that need a site to stay up without a retainer for babysitting it.
SGEN · all sites
Main marketing site23 modules · one loginLive
Storefront23 modules · one loginLive
Campaign microsite23 modules · one loginLive
Next launch23 modules · one loginSandbox
The why
Why we built SGEN
For years, digital teams were forced to choose between rigid, legacy platforms and overly complex developer tools. The average WordPress install runs 20 to 30 plugins: page builder, form, security, SEO, backup, caching plugin, and more. Each one is a separate vendor, a separate license renewal and a separate update that can break the site on a Friday afternoon.
Marketers faced bottlenecks waiting for code updates, while developers grew frustrated fighting slow, monolithic software. A website is a marketing channel. On most platforms, the marketing is the part that gets bolted on last.
We built SGEN so that the pile is not necessary. Everything a business website normally needs a plugin for is a native module, built by us, updated by us, and covered by one bill.
You pay for sites, not features.
See the full breakdown on the pricing page.
Fit
Who SGEN is for
SGEN is built for agencies and freelancers managing a portfolio of client sites, and for small businesses including restaurants, multi-location operators and healthcare practices. Most of them are not only building the site. They are also the ones expected to make it rank and bring in work, usually without a separate marketing team or a separate set of tools.
Good fit
- Agencies and freelancers running a portfolio of client sites
- Restaurants and other local operators
- Multi-location businesses
- Healthcare practices
- Small businesses that also own their own marketing
Not the right tool
- Pure static or edge publishing
- Single-purpose web applications
- High-volume dropshipping or marketplace builds
- One-time course sales or donation-only memberships
- Any workflow that depends on one specific WordPress plugin with no SGEN equivalent
It is not the right tool for everything, and it is worth saying so plainly. If you are moving an existing site across, the migration guide sets out how content transfers and what gets rebuilt.
The team
What drives our team
We are a remote-first team of developers, designers and content strategists, dedicated to cutting the amount of time anyone has to spend keeping a website working rather than improving it. Every module in SGEN is ours, which means when something breaks there is nobody to point at and no third-party vendor to wait on.
01 / Innovation
Every capability is built native and first-party, so it ships and patches with the platform.
02 / Accessibility
The whole platform is on every plan, including the free Sandbox. Nothing is gated behind a tier.
03 / Transparency
Published pricing, stated limits, and a plain account of what SGEN is not built for.