Site traffic analytics. First-party. Built in.
First-party site traffic analytics in the dashboard, traffic and behavior without a third-party tag. Every page view and event is recorded server-side by your platform, so there's no external script to add and nothing leaving for a vendor.
Page views, top paths, and a full event log, first-party.
Traffic is recorded by the platform itself, then shown in the same dashboard you build in. Nothing to configure, no third-party tag firing on every page just to count basic traffic.
First-party by default
Page views and events are recorded server-side, by your platform. No external analytics script to install, and nothing shipped to a vendor to count your own traffic.
A full event log
A paginated table of recorded events, Event type, Path, Date, User, Session, filterable by type and searchable by path. Page View and 404 Not Found are always tracked.
Top paths, by date range
See your most-visited paths by event count and page-view volume across any window. See which pages pull traffic without bolting on a reporting tool.
Ecommerce events
Turn on the Ecommerce module and the log also captures Product View, Add To Cart, Checkout Started, and Purchase, alongside your page views, in the same place.
Date range and CSV
Scope reports to a window and export the underlying data. Hand a client a CSV the same afternoon, straight from the dashboard.
No consent banner to count traffic
Because the data is first-party and server-side, there's no third-party cookie-consent banner required just to record basic traffic. Your baseline starts from the first visitor.
Traffic data, recorded by the platform.
SGEN records page views and events first-party, in the dashboard, with no tag for basic traffic. Open the event log to see what visitors hit, sort top paths by date range, and export a CSV, all from the same screen you build in.
This is a first-party alternative, not a claim of feature-for-feature parity with Google Analytics. You get native, no-tag traffic data by default and keep GA where it's genuinely needed, connected through Integrations as a separate pipeline.
Native, not bolted on.
Frequently asked questions about Analytics
Do I still need Google Analytics? +
Is my visitor data stored on SGEN's servers? +
What metrics can I see? +
Is analytics on every plan? +
First-party analytics, built in. From $39/mo.
Analytics is part of the dashboard on every plan. The free Sandbox lets you watch the data accrue before you pay anything.

