SGEN · Comparison Ledger
No. 01
SGEN vs Wix
Wix vs SGEN: own the product, not a rented template.
Wix hands you a clean editor inside their walls, and for a brochure site that is the right trade. But you outgrew the walled garden: SGEN ships 23 native modules across 7 categories, including native multi-touch attribution and phone-tap tracking, the builder blind spot Wix does not ship, on a baseline that is free on every plan down to the free Sandbox. What follows is the ledger, capability by capability.
From $39/mo (billed annually; $47 monthly). Foundation Pack free on every plan. No Wix prices on this page, the contrast is what is included.
23
native SGEN modules, every plan, one login
7
module categories, present from first login
0 card
to start on the free, ad-free Sandbox
No. 02
Side by side
The two products were built for different ceilings.
■ Native, included
□ Reports / add-on
× Not native
| Capability | Column A SGEN One product you own and operate | Column B Wix Closed all-in-one builder |
|---|---|---|
| The difference Native multi-touch attribution + phone-tap tracking The capability the operator buying paid traffic actually needs. | Native module. Multi-touch attribution and phone-tap tracking built in, no third-party tool, no separate subscription | Single-touch marketing reports only (First / Last Interaction, Last Non-Direct Click, Last Wix FB Ads Click). No native multi-touch attribution, no native phone-tap tracking |
| What you own · portability | A product you operate. Content lives in your account, not locked inside one vendor's editor. Backups module: on-demand snapshots, restore to any point | Closed SaaS by design. No full-site export to rehost elsewhere; partial data exports only (products, contacts, orders). That is the category, not a defect |
| Built-in feature depth | 23 native modules across 7 categories, present from first login. No app market to assemble basic functionality | Editor plus the Wix App Market for added functionality, native first and assembled second (many apps are free) |
| Hosting, SSL, CDN, WAF baseline | Foundation Pack, free on every plan, including the free Sandbox | Fully managed hosting; SSL and CDN are bundled into Wix's paid plans. Credit to Wix, this is included, not a tax |
| Free tier, honestly | Free Sandbox: unlimited staging sites, no card, no trial expiry, ad-free, your own work | A perpetual free plan exists, but the published site carries a Wix banner ad and uses an accountname.wixsite.com subdomain (no custom domain on free) |
| What moving in looks like | A rebuild. White-glove (we build it) or DIY (you build it on the visual builder from templates) | Also a rebuild to leave; no automatic transfer between platforms exists in either direction. This is symmetric and true of every switch |
The ledger reads the same way down every line. Wix is the cleaner, simpler choice for a brochure site that will never leave its own editor. SGEN is a product you own with a higher ceiling and the attribution operators actually need, native.
No Wix prices appear on this page. The honest contrast is not the headline number, it is what is included: Wix Business lists at the same headline as SGEN Indie, so a price fight is off-strategy. Wix facts above are from Wix's own support docs (analytics and export); for current plan limits, verify on live wix.com/plans.
No. 03
Editor vs platform
An editor inside someone else's walls, or a product you operate.
When you build on Wix, your site lives in the Wix editor, a closed environment tuned for Wix's architecture. That is not a flaw. It is the category. Hosted all-in-one builders trade portability for simplicity, and for a brochure site that trade is the right one.
Point 01
The trade stops working at the point of growth
When you need multi-touch attribution across paid channels, when a client needs their own login, when "add an app for that" has quietly become a stack of subscriptions, the simplicity that fit a brochure site stops fitting the operation. SGEN delivers 23 native modules, attribution, forms, ecommerce, events, redirects, backups, custom content types, already present when you open the account.
You own a real product, the whole platform at one price, not a rented template inside one vendor's walls. No app market to assemble basic functionality from, no per-app license stacking.
Point 02
Your content lives in your account, not locked in an editor
Wix is proprietary SaaS, and there is no official feature to export a Wix site as clean, rehostable files; partial data exports exist (products, contacts, orders) but design and layout do not. SGEN is also a hosted platform, you are not handed a raw server, but your content is yours and the Backups module gives on-demand snapshots you can restore to.
The honest gradient is "more owned," not "fully portable vs fully locked." SGEN is the more-owned of the two, and the baseline (hosting, SSL, CDN, WAF, security patching) ships free on every plan, even the free Sandbox.
One honest note: moving from Wix to SGEN is a rebuild, not an import. We cover both paths below and at /migrate.
No. 04
The builder blind spot
Page views tell you who showed up. Attribution tells you what paid for them.
If you are buying traffic, the question that matters is which channel, which ad, and which keyword produced the lead. Wix Analytics answers part of it: it ships marketing reports with single-touch models. What it does not ship natively is multi-touch attribution with phone-tap tracking, the operator-grade capability SGEN has as a native module. So the honest claim is precise: Wix gives you last-click marketing reports; SGEN gives you native multi-touch attribution and phone-tap tracking, no third-party tool.
Source: Wix Analytics marketing reports use single-touch models named First Interaction, Last Interaction, Last Non-Direct Click, and Last Wix FB Ads Click, per the Wix Help Center ("Wix Analytics: About Your Marketing Reports"). Multi-touch attribution and phone-tap tracking are not native to Wix; operators bolt on third-party tools for them. SGEN ships attribution as a native module, so the source travels with the lead, no separate subscription. This is not a claim that Wix has no analytics, it has single-touch reporting; the differentiator is native multi-touch plus phone-tap tracking.
No. 05
What $39/mo actually buys
A complete baseline, not a stripped entry tier.
From $39/mo (billed annually; $47 monthly). The Foundation Pack is free on every plan, even the free Sandbox. On most builders, infrastructure like that arrives as a paid add-on or a higher tier. On SGEN it is the floor, and every plan is the whole platform, priced by how many live sites you run, not by which capabilities you unlock.
Hosting, SSL, CDN, and WAF. Included on every plan, from the free Sandbox up. Wix bundles managed hosting too; the difference is SGEN includes the baseline even on its free tier.
Security patching and the multi-site dashboard. Part of the Foundation Pack, not an upsell.
All 23 native modules. Every plan is the whole platform. Plans differ only by how many live sites you run, never by feature tier.
Start free, then go live. Build on the free Sandbox at $0 with no card, then go live from $39/mo. The entry point is a real plan, not a stripped trial.
2-week trial on paid plans. Cancel anytime, prorated.
No. 06
Built on the platform
Real sites, run on a product they own.
Built and managed on SGEN: no app-market ceiling, no Foundation Pack surcharge. The capability is the proof. Hosting, attribution, backups, and the multi-site dashboard are there from the first login.
23
native modules on every plan
7
module categories, one platform
$0
to start on the free Sandbox
No. 07
What you own
One account, every site you run and own.
On Wix, each site sits inside its own walled editor. In SGEN, the multi-site dashboard puts every site, live and staging, in one account with the Foundation Pack on each, and your content stays yours.
You own a real product. The whole platform, one price, your content in your account, not a rented template inside someone else's walls.
The baseline is included, not rented. Hosting, SSL, CDN, WAF, and security patching ship free on every plan, including the free Sandbox.
Backups you control. On-demand snapshots, restore to any point, native in the Foundation Pack.
No. 08
How to switch
Moving from Wix to SGEN is a rebuild. Not an import.
There is no "import your Wix site" button, in either direction, on any platform. Moving means rebuilding the site on the new one, and we would rather tell you that up front than promise a one-click transfer that does not exist. SGEN templates start you fast, not blank, and if you have built a Wix site you already know how to work in a visual editor.
Path 01
White-glove rebuild
We rebuild your site on SGEN: design, content, and SEO structure. Contact sales for scope and pricing.
Talk to SalesPath 02
DIY rebuild
You rebuild on the SGEN visual builder, starting from templates rather than a blank page. Start on the free Sandbox and move at your own pace. Every template is a finished starting point.
Try the Free SandboxFor the full rebuild guide and what each path looks like, see /migrate. The Redirects module maps every old URL to its new home, so you keep your link equity through the rebuild.
No. 09
Questions
SGEN vs Wix, the real questions.
Can I move my Wix site over to SGEN?
Moving from Wix is a rebuild, not an import. Your content does not transfer automatically, and no platform offers a one-click transfer in either direction. You rebuild on SGEN using the visual builder and templates, or we rebuild it for you (white-glove). Both paths are at /migrate, and the Redirects module keeps your link equity through the rebuild.
Is SGEN harder to use than Wix?
The SGEN builder is visual and drag-and-drop, the same editing model you already know from Wix. The difference is not the learning curve, it is the ceiling. You are building on a platform that ships 23 native modules without an app-market dependency: attribution, redirects, backups, and custom content types are already there when you need them.
What do I actually own on SGEN?
Your content, your domain configuration, your data. SGEN is a hosted platform, you are not handed a raw server to FTP into, but your content lives in your account rather than locked inside an editor you can only operate within one vendor's walls. The Backups module provides on-demand backups with restore to any snapshot.
What about attribution, does Wix not have analytics?
Wix does have analytics. Wix Analytics ships marketing reports with single-touch models (First Interaction, Last Interaction, Last Non-Direct Click, Last Wix FB Ads Click). What it does not ship natively is multi-touch attribution with phone-tap tracking, which on Wix means a third-party tool with its own bill. SGEN ships multi-touch attribution and phone-tap tracking as a native module, so the source travels with the lead.
How does SGEN pricing compare to Wix?
SGEN starts at $39/mo (billed annually; $47 monthly), and the Foundation Pack, hosting, SSL, CDN, WAF, and security patching, is free on every plan including the free Sandbox. Wix also bundles managed hosting and SSL into its paid plans, so this is not a story about a hidden tax. The meaningful comparison is what is included and the ceiling, not the headline number; every SGEN plan is the whole platform, priced by how many live sites you run.
Is there a free trial or a free option?
SGEN includes a free Sandbox with no trial expiry: open an account and build on unlimited staging sites (staging URL only) at no cost, ad-free, with no card. Paid plans add a 2-week trial. Wix also has a perpetual free plan, but its published site carries a Wix banner ad and uses a wixsite.com subdomain.
Own what you build
Start with the free Sandbox. Go live with the whole platform.
Wix is the cleaner choice for a brochure site. The moment you need attribution that travels with the lead, a product you own, and a higher ceiling, SGEN is the platform you grow into. Open the free Sandbox, no credit card, unlimited staging sites; when you are ready, plans start at $39/mo (billed annually; $47 monthly) with all 23 native modules and the Foundation Pack already included.
Free Sandbox · No credit card required