Native module · Google Integrations
Website integrations: six Google services, one hub in your admin.
SGEN brings Google Analytics 4, Tag Manager, Search Console, Google Ads, Business Profile, and reCAPTCHA together under one menu item, Tools, Google Integrations, where each service is a card you click Configure to open. Every Configure button opens a slide-in settings drawer, one form per service, so connecting GA4 or turning on reCAPTCHA takes one panel and one save.
Six Google services. One menu item. Zero connector plugins to install, license, or keep patched. Native to the platform on every plan, paid plans from $39/mo.
One menu item, six services
Click Configure and the drawer slides in.
Each card on the hub opens its own settings drawer, a panel that slides in from the side holding exactly one form, so you configure one service without leaving the hub. All six Google connections live under one native hub with one update path, configured once and patched with the platform, so there is nothing separate to keep current.
Two save paths sit behind the six drawers. Analytics and Tag Manager save together; Search Console, Google Ads, Business Profile, and reCAPTCHA save through a shared handler that preserves the services you did not touch, so saving one drawer never wipes another.
The signature interaction
The Analytics drawer: Measurement ID, and a choice.
The Analytics card opens the GA4 Configure drawer where you paste your Measurement ID in the G-XXX shape, flip Enable, and decide the one thing most setups skip: whether to send GA4 through Tag Manager. The Send via Tag Manager toggle gives you the modern dual-wiring choice, fire GA4 directly or route it through your GTM container, set from one drawer with a toggle instead of hand-editing tracking snippets into your templates. The footer saves through the shared Analytics handler, so Analytics and Tag Manager configuration land in one place.
Spam protection, set once
One reCAPTCHA setup. Login and registration, covered.
The reCAPTCHA card opens a drawer where you paste two keys, Site Key and Secret Key, and switch on protection at the two points that matter: Enable on login and Enable on register. Those two real toggles gate the login screen and the registration screen separately, which is distinct from any form-level reCAPTCHA. Bot signups and credential-stuffing attempts hit a challenge at the two doors attackers actually use, configured from one drawer.
Two doors, two toggles. The login and registration screens are gated independently, set with your own Site Key and Secret Key.
Verify your site in one screen
Search Console verification, with the steps right there.
SGEN gives you a single Search Console verification screen: the Verification ID field, an Open Console link, and a built-in numbered how-to, so verifying a new site does not become a support ticket. The steps live next to the field, which is what drops the "I cannot verify my site" support burden.
Reach Google Business Profile too
Business Profile in the same hub, not a second tool.
The Business Profile card opens a Configure drawer with its real fields: Account name, Location ID, a Service account JSON textarea, and an Enable toggle, saving through the shared handler that preserves the other services you have already set up. The same hub that holds Analytics also holds Business Profile and Google Ads conversion tracking, so the full Google stack is one menu item with one update path. Your Business Profile configuration lives next to your Analytics and Search Console setup, under one nav item.
Consent before the tags fire
Gate Google scripts behind consent, and keep the proof.
The same admin holds a Tracking Consent module that gates the Google tags you wire in this hub, so Tag Manager and the rest stay quiet until a visitor accepts. It is a binary Accept or Decline banner with script-level gating, not a per-category cookie manager, and a custom regex extends the gate to any other script you name. Every decision lands in a per-session consent log: an Accept or Decline outcome with the anonymized client/device class, UTM cluster, time-to-decision, and a chronological timeline you can show when someone asks you to prove consent.
The consent log is audit-grade evidence: one row per visitor session, with the decision, the anonymized client/device class, and the timeline behind it. It pairs with the Google hub so the tags you wire up only fire after a visitor agrees. It is a binary Accept or Decline banner, not a per-category cookie consent platform, and it does not fingerprint or identify a visitor; the rows above are sample data.
In the box on every plan
The Google stack, included on every plan.
6
native Google services in one hub
2
save handlers, one for Analytics and Tag Manager, one shared and merge-safe
23
native modules included on every plan
Every plan is the whole platform, so all six Google integrations are included, not a separate tier. Paid plans from $39/mo, billed annually, $47 monthly. Build and test on the free Sandbox across unlimited staging-only sites first.
Questions
Common questions about Google Integrations
Are these native, or does SGEN connect through a plugin? +
Native. Google Integrations is part of the SGEN admin under Tools, Google Integrations. Each service is a Configure drawer, not a plugin you install, license, or patch. There is nothing to add to your plan and nothing to keep current on its own update path.
Which Google services can I connect, and where? +
All six from one hub: Analytics 4 (Measurement ID, Enable, Send via Tag Manager), Tag Manager (Container ID), Search Console (Verification ID), Google Ads (Conversion ID), Business Profile (Account name, Location ID, Service account JSON), and reCAPTCHA (Site Key, Secret Key, login and registration toggles). Each is a card with a Configure button that opens its settings drawer.
Can GA4 run through Tag Manager? +
Yes. The Analytics drawer has a Send via Tag Manager toggle, so you fire GA4 directly or route it through your GTM container, chosen in the drawer. Analytics and Tag Manager save together through one handler.
Does reCAPTCHA cover login and registration? +
Yes. The reCAPTCHA drawer has separate Enable on login and Enable on register toggles, set with your Site Key and Secret Key. That gates the login and registration screens; it is separate from the form-level reCAPTCHA on the Forms module, and it is the login and registration gating specifically, not a sitewide form cover.
What does this not do? +
It connects and configures the six Google services from one hub; it is not a connector for non-Google tools. Stripe and PayPal are configured on the Ecommerce page; Slack, Airtable, and webhook destinations live on the Forms page. Search Console has a Verification ID field, not a property picker, and Business Profile uses Account name, Location ID, and Service account JSON. The drawers store your configuration; you complete each service's own connection step with Google to make it live.
Which plan includes Google Integrations? +
Every plan. It is part of the whole platform, one of 23 native modules. Paid plans from $39/mo, billed annually, $47 monthly, and the free unlimited Sandbox runs the platform too on staging-only sites. The pricing page has the full plan-by-plan breakdown.
Six Google services. One hub.
Connect the Google stack the day you sign up.
Analytics 4, Tag Manager, Search Console, Google Ads, Business Profile, and reCAPTCHA are native to the admin and configured from one hub, working on every plan. Every plan includes the whole platform; paid plans from $39/mo, billed annually, $47 monthly. The free Sandbox runs everything on unlimited staging-only sites.
From $39/mo, billed annually. $47 monthly. 2-week trial, cancel anytime. Every module included.